ClickaBet

Full Service Digital

Creative Spark was approached by Craig Venter, former Altron CEO, to pitch for the full service digital marketing of his new online sports betting startup – ClickaBet. Attracted by our agency’s strong entrepreneurial culture, innovative approach and technical expertise, ClickaBet awarded us the account.

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We got stuck in straight away setting up their content marketing strategy, platforms, SEO and paid media, and recently launched #GameFace, ClickaBet’s first major campaign to build brand credibility and attract new users.

The campaign is social media driven and includes user-generated content, multiple digital platforms, and a mechanic designed to drive acquisition of ClickaBet website users. With a prize up for grabs to watch the match with world-renowned referee, Jonathan Kaplan, users are invited to submit their “GameFace” with a rugby match results prediction, plus invite their friends and family to like the photo.

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Each #GameFace entry is followed up via Facebook Messenger with a promotion and invite to sign up to ClickaBet. The Cheetahs rugby union, with whom ClickaBet has a sponsorship relationship, also promotes the campaign via social media.

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